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1 teaser advertisement
рекл. провокационная [дразнящая, игровая\] реклама, тизер (реклама, содержащая только намек на рекламируемый продукт и привлекающая внимание потребителей либо через какие-л. шокирующие или эксцентричные ассоциации с продуктом, либо через какое-нибудь выгодное предложение, напр., "шикарная обувь почти бесплатно")Teaser advertisements are often used for new movies or TV shows and for major product launches.
Syn: -
2 teaser advertisement
амер. игровая рекламаБольшой англо-русский и русско-английский словарь > teaser advertisement
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3 teaser advertisement
Американизм: игровая реклама -
4 teaser advertisement
• prípravný inzerát -
5 teaser advertisement
амер.Англо-русский словарь по экономике и финансам > teaser advertisement
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6 advertisement
сущ.1) рекл. реклама, рекламное объявление; объявление (сообщение о предлагаемых товарах или услугах, предстоящих событиях и т. д., размещенное в прессе, на радио или телевидении, в интернете и т. п.)to insert [place, post, run\] an advertisement — разместить рекламу
...quarter page black and white advertisement — черно-белое рекламное объявление на четверть страницы
ATTRIBUTES: alternative 2. 3), cooperative 2. 1), deceptive, false 1. 4), full page, full-page, half page, half-page, quarter page, quarter-page, local 1. 1), small-space, test 3. 1)
Syn:See:air advertisement, all-text advertisement, alternative advertisement, bargain advertisement, bargain-sales advertisement, black and white advertisement, black-and-white advertisement, bleed advertisement, blind advertisement, block advertisement, borderless advertisement, box advertisement, boxed advertisement, broadcast advertisement, broadside advertisement, buried advertisement, business advertisement, charity advertisement, cinema advertisement, classified advertisement, classified advertisements, classified display advertisement, color advertisement, colour advertisement, comic-strip advertisement, commercial advertisement, consumer advertisement, convincing advertisement, co-op advertisement, cooperative advertisement, corporate advertisement, corrective advertisement, counter advertisement, cover advertisement, deceptive advertisement, direct-action advertisement, display advertisement, double-truck advertisement, drop-in advertisement, exchange advertisement, false advertisement, film advertisement, follow-up advertisement, fractional-page advertisement, framed advertisement, free advertisement, front page advertisement, gatefold advertisement, house advertisement, idea advertisement, illuminated advertisement, illustrated advertisement, industrial advertisement, informative advertisement, inside advertisement, inside transit advertisement, introductory advertisement, investment advertisement, island advertisement, job advertisement, joint advertisement, keyed advertisement, local advertisement, mail-order advertisement, mobile advertisement, movie advertisement, open advertisement, outdoor advertisement, paid-for advertisement, pop-up advertisement, press advertisement, print advertisement, printed advertisement, problem-solution advertisement, public relations advertisement, public service advertisement, public interest advertisement, radio advertisement, recruitment advertisement, reminder advertisement, repeat advertisement, retail advertisement, screen advertisement, self-advertisement, semi-display advertisement, slice-of-life advertisement, small-space advertisement, soft-selling advertisement, solus advertisement, teaser advertisement, television advertisement, testimonial advertisement, tie-in advertisement, tombstone advertisement, trade advertisement, transit advertisement, two-page advertisement, walking advertisement, want advertisements, advertisement column, advertisement copy, advertisement dummy, advertisement file, advertisement hoarding, advertisement matrix, advertisement originator, advertisement page, advertisement panel, advertisement performance, advertisement rate, advertisement recognition, advertisement size, advertisement space, advertisement test, commercial, advertising, advertecture2) рекл. = advertising 3),See:
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реклама, рекламное объявление в газете, рекламная листовка или видео-, радиоролик.* * *рекламное объявление, сообщениеинформация, подготовленная для размещения в выбранных средствах распространения рекламытж. ad/ads -
7 advertisement
рекламное объявление, рекламаАнгло-русский словарь по экономике и финансам > advertisement
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8 teaser ad
рекл. = teaser advertisement
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реклама-"дразнилка": краткая реклама, призванная раздразнить внимание публики путем предоставления только части информации о продукте или услуге. -
9 teaser advertising
рекл. = teaser advertisement -
10 teaser campaign
рекл. = teaser advertisement -
11 игровая реклама
teaser advertisement амер.Русско-Английский новый экономический словарь > игровая реклама
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12 Anzeige
Anzeige f 1. COMP display, indicator; 2. GEN, KOMM advice; 3. MEDIA advertisement, ad; 4. PAT notification; 5. V&M advertisement, ad; 6. VERSICH advice; 7. WIWI advertisement, ad; 8. RECHT notice • laut Anzeige von GEN as per advice from, as per advice of* * *f 1. < Comp> display, indicator; 2. <Geschäft, Komm> advice; 3. < Medien> advertisement (ad) ; 4. < Patent> notification; 5. <V&M> advertisement (ad) ; 6. < Versich> advice; 7. <Vw> advertisement (ad) ; 8. < Recht> notice* * *Anzeige
(Ankündigung) announcement, (Avis) advice [note], letter of advice, (bei der Behörde) declaration, charge, denouncement, denunciation, report, (Bekanntmachung) notification, (Computer) display, (Mitteilung) notice, (Wertangabe) declaration of value, (Zeitung) advertisement, ad (coll.), insert[ion];
• amtliche Anzeige official announcement;
• angeschnittene Anzeige (Werbung) bleed page (advertisement);
• redaktionell aufgemachte (gestaltete) Anzeige editorial style of (editorialized) advertisement, advertorial (US sl.);
• sensationell aufgemachte Anzeige flaring advertisement;
• digitale Anzeige digital display (indication);
• doppelseitige Anzeige double-page spread;
• Neugier erregende Anzeige teaser advertisement (US);
• feuilletonistische Anzeige advertisement in feuilleton style (in a short story);
• terminlich fixierte Anzeige fixed-date advertisement;
• ganzseitige Anzeige spread, full-page advertisement (ad, US);
• nicht gebrachte Anzeige holdover;
• gedruckte Anzeige printed advertisement;
• besonders gestaltete Anzeige display-type advertisement;
• redaktionell gestaltete Anzeige editorial style of (editorialized) advertisement;
• großflächige Anzeigen large-scale space ads (US);
• großformatige Anzeige big-splurge advertisement, spectacular;
• halbseitige Anzeige half-page advertisement;
• kleine Anzeigen classified advertisements, small (want) ads (US);
• laufende kleine Anzeigen rate holders (US);
• mehrfarbige Anzeige colored ad (US);
• unmittelbar über und neben dem Rand platzierte Anzeige over and next matter;
• gegenüber dem Text platzierte Anzeige matter facing text;
• redaktionelle Anzeige reader advertisement, reading notice;
• rubrizierte Anzeigen smalls;
• seitenbeherrschende Anzeige page dominance;
• seitenteilige Anzeige space advertisement;
• einzeln stehende Anzeige sole advertisement;
• telegrafische Anzeige wire (cable) message;
• textanschließende Anzeige following (next to reading, facing) matter;
• überladene Anzeige buckeye;
• umrandete Anzeige boxed advertisement;
• unverzügliche Anzeige (Versicherungspolice) immediate notice;
• zum Plakat vergrößerte Anzeige blowup;
• zweiseitige Anzeige two-page advertisement, double-page spread;
• Anzeige von Gefahrenumständen (Versicherung) [material] representation;
• Anzeige in der Gesamtausgabe full-run edition advertisement;
• Anzeige über die erfolgte Geschäftsverlegung notice of removal;
• doppelseitige Anzeige in Heftmitte center (US) (centre, Br.) spread position advertisement;
• fingierte Anzeige zu Testzwecken dummy advertising;
• Anzeige des Vertragrücktritts notice of recission;
• Anzeige aufgeben to advertise, to insert an advertisement in a newspaper;
• nicht platzierte Anzeige in der nächsten Woche bringen to roll over an advertisement to the next week;
• Anzeige laufen haben to run an advertisement;
• Anzeige bei verschiedenen Werbeträgern unterbringen to place advertisements in various media;
• Anzeigebefehl (Computer) indicator instruction;
• Anzeigefrist notification period. -
13 Rätselreklame
Rätselreklame f V&M teaser ad (Neugier erregend)* * *f <V&M> Neugier erregend teaser ad* * *Rätselreklame
teaser advertisement (US). -
14 игровая реклама
American: teaser advertisement -
15 Neugier erregende Anzeige
Business german-english dictionary > Neugier erregende Anzeige
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16 ігрова реклама
амер. -
17 рекламное объявление
1) General subject: advertisement, commercial2) Economy: ad (см. тж. advertisement)3) Cinema: dodger, promotional announcementУниверсальный русско-английский словарь > рекламное объявление
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18 oferta
f.1 offer (propuesta, ofrecimiento).ofertas de trabajo o empleo situations vacant, job opportunities (en anuncio)2 supply (economics) (suministro).la oferta y la demanda supply and demandoferta monetaria money supply3 bargain, special offer (rebaja).de oferta bargain, on offerartículos de oferta sale goods, goods on offerestar de oferta to be on offeroferta especial special offer4 bid, tender (finance) (proposición).pres.indicat.3rd person singular (él/ella/ello) present indicative of spanish verb: ofertar.imperat.2nd person singular (tú) Imperative of Spanish verb: ofertar.* * *1 offer2 COMERCIO bid, tender3 (suministro) supply\estar de oferta to be on (special) offerla ley de la oferta y la demanda the law of supply and demandoferta pública de adquisición (OPA) takeover bid* * *noun f.1) offer2) bid, bidding•* * *SF1) (=ofrecimiento) offer2) (Com) [gen] offer; [para contrato, concurso] tender; [en subasta] bid; (Econ) supply; (=ganga) special offerestar de o en oferta — to be on offer
ofertas de trabajo — [en periódico] situations vacant (column), job openings (EEUU)
3) (=regalo) gift, present* * *1)a) ( proposición) offerofertas de trabajo — job vacancies, situations vacant
b) (Econ, Fin) supply2) (Com) offerestán de or en oferta — they are on special offer
•* * *= bargain, line, offer, provision, supply, offering, tender, line-up.Ex. In general, the costs of packages vary considerably, but it is usually the case that you get what you pay for, although there are some notable bargains.Ex. Now ISI has added to its compact disc line the Social Sciences Citation Index and new, improved search software.Ex. She then said 'Thanks for the offer, but I've signed a contract and made a deposit on an apartment'.Ex. Some school libraries are becoming involved in life-long learning but local government and public libraries must take responsibility for provisions for this.Ex. The increasing demand for paper of all sorts, which the giant productivity of the Fourdrinier machine could easily meet, resulted in a parallel demand for rags which was soon outstripping the supply.Ex. Currently SilverPlatter's major offering in this key topic area is 'Food Science and Technology Abstracts'.Ex. Following the issue of a letter of intent to major bodybuilders, the tender was drawn up requiring tenderers to submit a breakdown of costs.Ex. The title of the article is 'The information market: a line-up of competitors'.----* abierto a ofertas = ono [or nearest offer].* artículo de oferta = teaser, loss-leader.* buena oferta = good deal.* cazador de ofertas = bargain-hunter.* convocatoria de oferta de servicios = invitation to tender (ITT).* gestión de la oferta de productos = range management.* hacer una oferta = make + an offer.* la mejor oferta = the best deal.* ley de la oferta y la demanda = law of supply and demand.* mejor oferta = best buy.* mejor oferta, la = best value for money, the, best value, the.* oferta de compra de una compañía por otra = takeover bid.* oferta de cursos = course offering.* oferta de empleo = career opportunity, job vacancy, job opportunities, job placement, career option, employment opportunity.* oferta de productos = product offering.* oferta de prueba = trial offer.* oferta de servicios = service provision, service offer.* oferta de trabajo = job advertisement, job offer, help wanted ad, help wanted notice.* oferta especial = special offer.* ofertas = sales promotion, sale(s).* ofertas de trabajo = help-wanted advertising.* oferta y demanda = supply and demand.* proponer una oferta = propose + offer.* * *1)a) ( proposición) offerofertas de trabajo — job vacancies, situations vacant
b) (Econ, Fin) supply2) (Com) offerestán de or en oferta — they are on special offer
•* * *= bargain, line, offer, provision, supply, offering, tender, line-up.Ex: In general, the costs of packages vary considerably, but it is usually the case that you get what you pay for, although there are some notable bargains.
Ex: Now ISI has added to its compact disc line the Social Sciences Citation Index and new, improved search software.Ex: She then said 'Thanks for the offer, but I've signed a contract and made a deposit on an apartment'.Ex: Some school libraries are becoming involved in life-long learning but local government and public libraries must take responsibility for provisions for this.Ex: The increasing demand for paper of all sorts, which the giant productivity of the Fourdrinier machine could easily meet, resulted in a parallel demand for rags which was soon outstripping the supply.Ex: Currently SilverPlatter's major offering in this key topic area is 'Food Science and Technology Abstracts'.Ex: Following the issue of a letter of intent to major bodybuilders, the tender was drawn up requiring tenderers to submit a breakdown of costs.Ex: The title of the article is 'The information market: a line-up of competitors'.* abierto a ofertas = ono [or nearest offer].* artículo de oferta = teaser, loss-leader.* buena oferta = good deal.* cazador de ofertas = bargain-hunter.* convocatoria de oferta de servicios = invitation to tender (ITT).* gestión de la oferta de productos = range management.* hacer una oferta = make + an offer.* la mejor oferta = the best deal.* ley de la oferta y la demanda = law of supply and demand.* mejor oferta = best buy.* mejor oferta, la = best value for money, the, best value, the.* oferta de compra de una compañía por otra = takeover bid.* oferta de cursos = course offering.* oferta de empleo = career opportunity, job vacancy, job opportunities, job placement, career option, employment opportunity.* oferta de productos = product offering.* oferta de prueba = trial offer.* oferta de servicios = service provision, service offer.* oferta de trabajo = job advertisement, job offer, help wanted ad, help wanted notice.* oferta especial = special offer.* ofertas = sales promotion, sale(s).* ofertas de trabajo = help-wanted advertising.* oferta y demanda = supply and demand.* proponer una oferta = propose + offer.* * *A1 (proposición) offerhacer/rechazar una oferta to make/reject an offerno hemos recibido ninguna oferta we haven't received any offers[ S ] ofertas de trabajo job vacancies, situations vacantla ley de la oferta y la demanda the law of supply and demandB ( Com) offerestán de or en oferta they are on special offer¡aproveche nuestras increíbles ofertas! make the most of our unbelievable offers!Compuestos:introductory offerspecial offerunfriendly o hostile takeover bid* * *
Del verbo ofertar: ( conjugate ofertar)
oferta es:
3ª persona singular (él/ella/usted) presente indicativo2ª persona singular (tú) imperativo
Multiple Entries:
oferta
ofertar
oferta sustantivo femenino
1
b) (Econ, Fin) supply
2 (Com) offer;
están de or en oferta they are on special offer
oferta sustantivo femenino
1 offer
ofertas de empleo, job vacancies
2 Fin Ind bid, tender
3 Econ oferta y demanda, supply and demand
4 Com bargain
ofertas en la primera planta, bargains on the first floor
♦ Locuciones: estar de/en oferta, on (special) offer
ofertar verbo transitivo to offer
' oferta' also found in these entries:
Spanish:
desechar
- empresaria
- empresario
- inmejorable
- irrisoria
- irrisorio
- lanzamiento
- OPA
- rechazar
- regalar
- seductor
- seductora
- subasta
- última
- último
- bueno
- considerar
- declinar
- despreciar
- doblar
- espera
- firme
- formal
- hacer
- inigualable
- jalador
- ley
- mejorar
- pie
- propuesta
English:
accept
- acceptable
- approach
- attractive
- bargain
- bid
- bidding
- bonus
- desirable
- gazump
- gazumping
- head-hunt
- hold
- introductory
- offer
- package deal
- refusal
- refuse
- seize on
- seize upon
- should
- snub
- subject
- supply
- takeover bid
- tender
- member
- proposition
- stand
- take
- trial
* * *oferta nf1. [propuesta, ofrecimiento] offer;oferta en firme firm offer;la ciudad cuenta con una enorme oferta teatral the city offers a very wide choice of theatrical entertainmentla oferta y la demanda supply and demandoferta monetaria money supply3. [rebaja] bargain, special offer;oferta especial special offer;artículos de oferta sale goods, goods on offer;han puesto muchas ofertas en el supermercado there are a lot of special offers at the supermarketoferta de lanzamiento introductory offer oferta pública de adquisición takeover bid;oferta pública hostil hostile takeover bid* * *f offer;oferta especial special offer;tener en oferta have on offer* * *oferta nf1) : offer2) : sale, bargainlas camisas están en oferta: the shirts are on sale3)oferta y demanda : supply and demand* * *oferta n1. (cosa ofrecida) offer2. (suministro) supplyofertas de trabajo vacancies / situations vacant -
19 ad
æd I сущ.;
сокр. от advertisement;
разг. объявление, реклама She replied to a lonely hearts ad she spotted in the New York Times. ≈ Она отвечала на объявления одиноких людей, которые она находила в "Нью-Йорк Таймс". II сокр. от After Date от сего числа (надпись на векселях)(разговорное) объявление, реклама;
- want * объявление в газете в отделе спроса и предложения;
- * director заведующий отделом объявлений;
- * pages страница объявлений;
- * music мелодия, постоянно сопровождающая рекламу товара;
- to put an * in the papers поместить объявление в газетахad объявление ~ сокр. разг. от advertisement ~ рекламное объявление Anno: ~ лат. христианской эры, новой эры;
1972 AD 1972 год нашей эрыad hoc лат. специальный, устроенный для данной цели;
ad hoc ad hoccommittee специальный комитет hoc: hoc: ad ~ специальныйad hoc лат. специальный, устроенный для данной цели;
ad hoc ad hoccommittee специальный комитет~ сокр. разг. от advertisement advertisement: advertisement анонс ~ извещение ~ объявление;
реклама;
анонс ~ объявление ~ оповещение ~ реклама ~ рекламное объявлениеteaser ~ рекламное объявлениеtombstone ~ краткое рекламное объявление информационного характера -
20 ad
[æd]ad объявление ad сокр. разг. от advertisement ad рекламное объявление Anno: ad лат. христианской эры, новой эры; 1972 AD 1972 год нашей эры ad hoc лат. специальный, устроенный для данной цели; ad hoc ad hoccommittee специальный комитет hoc: hoc: ad ad специальный ad hoc лат. специальный, устроенный для данной цели; ad hoc ad hoccommittee специальный комитет ad lib сколько угодно, свободно ad лат. экспромт, импровизация ad сокр. разг. от advertisement advertisement: advertisement анонс ad извещение ad объявление; реклама; анонс ad объявление ad оповещение ad реклама ad рекламное объявление repeat ad повторная реклама teaser ad рекламное объявление tombstone ad краткое рекламное объявление информационного характера
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См. также в других словарях:
teaser ad — ➔ ad * * * teaser ad UK US noun [C] MARKETING, COMMERCE ► an advertisement that aims to make people interested in a new product by giving only a little information about it, with more to be provided later: »They launched the campaign with a… … Financial and business terms
teaser ad — n an advertisement that is used to make people interested in a product, but that does not give very much information about the product, so that people will pay attention to more advertisements later … Dictionary of contemporary English
teaser — (n.) short sample, introductory advertisement, 1934, agent noun from TEASE (Cf. tease) (v.) … Etymology dictionary
teaser — A teaser rate is a below market interest rate offered to borrowers of adjustable rate loans during the initial period of some adjustable rate mortgages. A teaser period is the period of time during which the teaser rate applies. American Banker… … Financial and business terms
teaser — / ti:zə/, teaser ad noun an advertisement that gives a little information about a product in order to attract customers by making them curious to know more … Marketing dictionary in english
teaser — / ti:zə/, teaser ad / ti:zər æd/ noun an advertisement that gives a little information about a product in order to attract customers by making them curious to know more … Dictionary of banking and finance
teaser — teas|er [ˈti:zə US ər] n informal 1.) a very difficult question that you have to answer as part of a game or competition 2.) a short advertisement which appears a few days or weeks before a full advertisement for a product … Dictionary of contemporary English
teaser — /tee zeuhr/, n. 1. a person or thing that teases. 2. Theat. a drapery or flat piece across the top of the proscenium arch that masks the flies and that, together with the tormentors, forms a frame for the stage opening. 3. Print., Journ. kicker… … Universalium
teaser — noun 1》 a person who teases others. 2》 informal a tricky question or task. 3》 a short introductory advertisement for a product, which stimulates interest by remaining cryptic. 4》 Fishing a lure or bait trailed behind a boat to attract fish. 5》 an … English new terms dictionary
teaser — teas•er [[t]ˈti zər[/t]] n. 1) a person or thing that teases 2) sbz a drapery or flat piece across the top of the proscenium arch that masks the flies and that, together with the tormentors, forms a frame for the stage opening 3) cvb an… … From formal English to slang
teaser ad — /ˈtizər æd/ (say teezuhr ad) noun an advertisement designed primarily to attract customers to a shop by making a special offer on one item …